japanese spend the most time on blogs

in a report by digital analysts comScore, internet users in japan spent more time reading blogs than internet users in any other country in the world.

why is this so?

President of comScore Japan Daizo Nishitani stated, "Blogs play a central role in Japan's Internet culture[...] Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users."

The top ten global markets for blog category usage in June 2011 according to comScore were:

01. Japan (average minutes per visitor = 62.6)
02. South Korea (average minutes per visitor = 49.6)
03. Poland (average minutes per visitor = 47.7)
04. Indonesia (average minutes per visitor = 33.1)
05. Brazil (average minutes per visitor =32.5)
06. Vietnam (average minutes per visitor = 30.3)
07. Sweden (average minutes per visitor = 29.2)
08. Malaysia (average minutes per visitor = 26.6)
09. Portugal (average minutes per visitor = 24.8)
10. Taiwan (average minutes per visitor = 24.1)


my comments:

going by my own daily observations when commuting on public transport, most commuters are either engrossed in texting on their mobile phones while many others others are seemingly engrossed on the internet with a growing number using tablets, other than netbooks. that's why i'm somewhat surprised that singapore is not even placed amongst the top 10 countries in the world in terms of spending the most time on blogs.

while i am one blogger in the midst of the many thousands in singapore, it takes a great deal of passion and more importantly, discipline to continue to blog continually.

and though i suspect most of my readers are from the financial industry, whether insurance agents, bankers and bank advisers and even fellow financial advisers, i will still continue to blog even if there is a minority of consumers who benefit from my blog postings.

and that is a promise i intend to honour for as long as i can get up from bed each and every day, by the grace of God.