axa life - customer campaign on ci benefit rider

i have a piece of good news for consumers because we have just received this email notification from axa life:

Dear Business Partners

We are pleased to share with you an exciting Customer Campaign on Critical Illness Benefit Rider (CIB).

Customer Campaign on Critical Illness Benefit Rider (CIB)

A discount of 15% will apply to the premium on Critical Illness Benefit Rider (CIB) that is attached to either Term Protector or Term Protector (to age) plan.

Campiagn period from 16 July to 19 September 2011 (both dates inclusive). Cases must be incepted by 30 Dec 2011.

All applications taking part in the CIB Campaign must attached with the Client's Acknowledgement Form new business (as attached) together with the proposal form for submission.

Thanks & Regards

Sylvia Koh
Assistant Manager, Alliance Distribution
AXA Life Insurance Singapore Pte Ltd
8 Shenton Way #27-02
AXA Tower Singapore 068811
sylvia.koh@axa.com.sg

DID: +65 6880 5519
Fax: +65 6880 5482

my comments:

with the perpetual discount*, consumers will be reaping the benefit of paying much, much lower premiums than before the discount campaign.

according to axa life, with the discount applied, their pricing is very competitive against the competition especially for those in the middle age group.

*terms and conditions apply