one of my friends who's considered an advertising guru in the advertising industry shared that one of the first rules of advertising is;
"to tell the truth!".
like it or not, everyday, we are bombarded with advertisements whether through the mainstream media, tv, radio, cinemas, new media, mobile phones, etc.
for example, who could have missed seeing resorts world wrap around ad in the straits times over the weekend that cost the company a cool half a million dollars.
this is an ad that exemplifies telling the truth although it is done with all the bells and whistles.
however, another ad, put forward by travel agency zuji, singapore (please see photo) has met with mixed reactions, some positive and some downright negative. it has riled some consumers to the extent that it was a real turn-off.
yes, is zuji telling the truth in the ad?
perhaps zuji should have chosen a better word like recycled, instead of sewage which brings downright unpleasant images to the mind like the gutter, garbage and so on and so forth.
well, saying it like it is may well be too 'confrontational' for some and even downright offensive to others and that's why in the real world, u win some and u lose some.
my comments:
which brings to me an analogy of my business and telling the truth to one of my referrals whom i did a comprehensive review (pro bono work) and presenting it to him and his beloved wifey.
my comments:
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