José Mourinho teams up with Henderson

a special announcement from henderson global investors:
José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which will run in the UK and countries across Continental Europe and Asia from 31 October 2011. The campaign will feature the “special one” in outdoor, online, national and trade press and below-the-line promotions.

José is the most successful and charismatic football manager of his generation. Football is a global game and José is well known around the world as a result. Real Madrid, José’s current club, is one of the best supported globally due to its success on the field and its strategy of signing the highest profile and most marketable players such as Cristiano Ronaldo. José is a good fit with Henderson’s ambitions to strengthen our position in Europe and Asia.

Henderson has changed massively in the last three years. We are a focused asset management company with ambitious plans for growth. We are confident about our capabilities, proud of our people and we are striving to do the best for our clients whatever the state of the markets. This bold campaign represents an opportunity to let you, our valued client, know that Henderson has changed and for the better.

Andrew Formica, chief executive of Henderson Global Investors, says:

“We have worked hard over the last few years to bring together exceptionally talented and experienced people. There is a high energy at Henderson with a sharp focus on delivering superior investment outcomes for our clients.

José’s success has been built on his passion and drive aligned with careful planning and getting the best from his teams. All of these apply equally to the business of investment management, which is why I am delighted to have José on our team. The association expresses our confidence as an organisation, the pride we have in our people and our commitment to do the best for our clients.”

José Mourinho says:

“In my job I answer to fans who expect 100 per cent commitment. It is what I expect of myself and my team. To be associated with a company I must be sure it shares my passion for delivering results and has good reason to be confident about its abilities.

That is what impresses me about Henderson. For me, that is why Henderson is special.”

my comments:

besides sir alex ferguson, i am also a fan of jose mourinho but not when his team is lined up against the football club which i have supported since my childhood, manchester united.

the power of a familiar name or face often 'sells' and it is no surprise that henderson has opted to team up with one of the most famous names around the world which is jose mourinho.

here in promiseland independent, and perhaps due to my higher profile (from the media) and hopefully good reputation, i have often been blessed in attracting propects/fa wannabes to my company and myself.

but at the end of the day, if i continue to remain focused on clients' interests, that is really the name of the game and the so-called 'ingredient' to being around for the long haul.